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About us

“This is the one thing I absolutely love to do. I am chasing to preserve my love for design, colors and my heritage.”

Meet Our Founder

Prachi Agarwal began her journey with nothing more than a single sewing machine and an unshakeable passion for design. Guided by creativity, dedication, and love for Indian craftsmanship, she has grown that dream into Now With Prachi — a label that celebrates heritage, artistry, and timeless elegance.

Her work beautifully reflects vibrant colors, intricate craftsmanship, and the soulful essence of Indian design. What drives Prachi every day is the simple yet powerful belief:
Do what you love, and love what you do.

With her brand, she continues to follow that dream wholeheartedly — creating fashion that is meaningful, handcrafted, and truly from the heart.

In the realm of Indian fashion, where tradition meets innovation, Now With Prachi stands as a beacon of excellence. Our label celebrates a beautiful fusion of glistening embellishments, vibrant designs, and the fine-tuned craftsmanship that defines India’s rich textile legacy. Every creation transports you into a world where heritage is honored, artistry is cherished, and clothing becomes a storytelling experience.

Now With Prachi was born from the passion and vision of our founder, Prachi Agarwal, who began her journey with just a sewing machine and a powerful dream to revive and reimagine traditional Indian wear. With a deep love for culture and a keen understanding of contemporary fashion, she set out to create timeless ensembles that blend the essence of Indian heritage with modern elegance.

Driven by creativity, dedication, and her unwavering belief in doing what she loves, Prachi continues to shape a brand that reflects authenticity, craftsmanship, and soulful design. Today, Now With Prachi represents not just fashion, but a legacy of passion, heritage, and artistic expression crafted for those who appreciate beauty, culture, and individuality.

Welcome to Now With Prachi

In the realm of Indian fashion, where tradition meets innovation, Now With Prachi stands as a beacon of excellence. Our brand is a testament to the fusion of glistening embellishments and fine-tuned Indian craftsmanship, transporting you to a wonderland of vibrant designs and reinvented clothing culture.

Our Story

Now With Prachi was born from the passion of Prachi Aggarwal, to revive and reimagine traditional Indian wear. With a deep understanding of the rich cultural heritage and a keen eye for contemporary trends, our founder embarked on a journey to create a brand that would showcase the best of both worlds.

Our mission

Dedicated to preserving Indian craftsmanship, we innovate traditional attire with flair, ensuring top quality and cultivating a community passionate about Indian fashion and culture.

Our Vision

Now With Prachi envisions a world that celebrates Indian craftsmanship with vibrant designs integrated into daily life, crafting stunning clothing that narrates stories of tradition, innovation, and wonder.

Our Value

We merge India's heritage with innovative design, ensuring garment quality while nurturing strong ties with our community of customers, partners, and artisans.

Join the Now With Prachi Journey

Explore our collections, experience the wonder of Now With Prachi, and be a part of our journey to reinvent clothing culture.

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